About Organisations Individuals Practitioners

HeartMath Coaching Resource

Conversations
with Coaches

The practical guide for certified HeartMath coaches

You've done the training. You know the techniques. Now comes the question every new HeartMath coach faces: how do I actually build a coaching practice around this? This book — and interactive app — is the answer.

Get the Book — $24.99

One-time purchase  ·  Instant access

Sound familiar?

The training is done.
The questions have just begun.

The HeartMath Coach Mentor programme gives you the tools. What it can't fully prepare you for is the moment you sit across from your first paying client — or try to explain what HeartMath is to someone who has never heard of it.

These are the questions coaches ask, every time, without fail:

"How do I explain what HeartMath is without losing people?"

"What do I actually do in each coaching session?"

"What should I charge — and how do I structure my packages?"

"How do I use the emWave Pro in a presentation?"

"How do I get clients to do the practice between sessions?"

"When do I introduce each technique — and in what order?"

What's inside

Everything the training
doesn't have time to cover.

Written by a HeartMath Lead Trainer and Master Coach with over a decade of experience training coaches in South Africa and the UK, this book covers the real questions — with practical answers drawn from hundreds of mentoring sessions.

1

The HeartMath Techniques — A Coaching Guide

All six core techniques covered in depth: when to introduce each one, how to guide clients through them, what to watch for, and the full coaching scripts. Plus the Depleting Situation Exercise, the Depletion to Renewal Grid, and how to use the emWave Pro and Inner Balance with each technique.

2

The Business of Coaching

How to position yourself, who you serve, how to talk about what you do without mentioning HeartMath. Structuring your four-session coaching journey. What to charge and how to design your packages. Why clients don't follow through — and how to change that. Finding clients, running a live demo, and more.

3

Improving Coherence & HRV

What actually increases Coherence — and what doesn't. Understanding Coherence Score versus Coherence Ratio, and how to use them intelligently. The emWave Pro and Inner Balance compared. A complete, scripted live demo you can deliver from day one.

More than a book

An interactive reading experience built for working coaches.

This isn't a PDF you download and forget. It's a web app — accessible on any device, any time — designed to be a working reference you return to throughout your coaching practice.

Full coaching scripts — ready to use Every technique includes the complete guiding script. Read it directly from the app during a session, or use it to prepare.
Interactive Pricing Calculator Enter your local currency and rates — see exactly how many clients you need at different price points to hit your income goal.
Coach Readiness Checklist A practical checklist covering everything you need before you start coaching clients — with progress tracking built in.
Coaching Agreement Template A clean, professional coaching agreement template — print or save as PDF directly from the app.
Live emWave Pro Demo — on video Watch the full scripted live demo in action before you deliver it yourself.

From the book

"The quality silently felt when a client is in your presence — the stillness, the openness, the sense of being truly heard — is a direct consequence of how much time you've spent doing what you're asking your clients to do."

— Alan Strydom, Conversations with Coaches

First published in 2019 and distributed through HeartMath South Africa and UK training programmes, Conversations with Coaches has been quietly recommended by HeartMath coaches to their peers ever since. This 2026 interactive edition makes it available to coaches worldwide for the first time.

About the author

Written by a coach,
for coaches.

AS

Alan Strydom is the founder of Emergent Edge SA and a certified Lead Trainer and Master Coach. Since 2012 he has trained and mentored HeartMath coaches across South Africa and the UK.

The questions in this book came directly from the 1,000+ coaches he has mentored — asked in every training cohort, without fail. The answers come from over a decade of coaching, training, and living the practice.

emergent-edge.com

The natural next step

Know the practice.
Now find your voice.

Conversations with Coaches gives you everything you need to work confidently with clients. Getting Clear — a separate programme from the same author — helps you answer the question that comes before that: why you, specifically? Who do you serve? What is your message?

The two work naturally together. Conversations is the craft. Getting Clear is the voice. Many coaches find they need both — just not always at the same time.

Learn about Getting Clear →

Get your copy

One purchase. Permanent access.

No subscription. No expiry. Access the interactive app from any device, any time.

$24.99

One-time purchase  ·  USD

  • Full interactive web app — all sections
  • Complete coaching scripts for all 6 techniques
  • Interactive Pricing Calculator
  • Coach Readiness Checklist
  • Coaching Agreement Template
  • Live emWave Pro Demo video
  • Access on any device, any browser

After purchase you will receive your access code by email. Enter it at conversations.emergent-edge.com to unlock the book.